Musa & Palm, Saudi Arabian gourmet brand teams up with the Queen of Dates

The Middle East date fruit market is anticipated to reach US$ 9.1 billion worth by 2025, with the UAE and Saudi Arabia on the forefront. World-wide more than 100 million date trees are cultivated, out of which 90% are grown in the Middle East, making this industry a very thought after segment in the overall Food-Landscape of the Arabian Peninsula.

Musa & Palm, a shooting star on the gourmet dates and confectionary haven makes an appearance almost out of the blue and is set to outshine the giants of the industry, with their very own unique gourmet creations and breath-taking designs that celebrate the love to their Saudi culture and heritage.

The first Boutique and Café is a hidden Gem in Jeddah’s vibrant City Yard Quarter: exciting, innovative, modern. Finest gourmet date creations, sweet and savory, that are praised by Michelin Star Chefs such as Jaume Puigdengolas, are set to change the gourmet landscape in the Middle East for good.

Created by Saudi Suha Mousa, passionate entrepreneur and visionary, Musa & Palm is a brand to watch out for. “Dates are a symbol for the heritage and values of our country. I want to share our love for food with the world. It is time to take the conception of Dates to the next level and create a gourmet date experience like no other.” States Suha Mousa.

It was during her time in the holy city of Medina that she was inspired to create this unique brand, that represents her country’s culture and heritage in a modern setting. Musa & Palm brings her passion for food together with the desire to share her country’s values and endeavors. “There is no greater cross-cultural communication, than that when we enjoy each other’s foods” Mrs. Suha states “And it makes me so happy to represent what we as Saudi’s stand for and believe in!”

After the successful launch of the brand in Jeddah, Musa & Palm is now expanding to Riyadh with a new retail store, Café and a state-of-the-art production center. The new Café & Boutique will be located in the Diplomatic Quarters, with a steep expansion plan ready for the Kingdom, the UAE and beyond.

To accelerate it’s growth and international expansion Musa & Palm has teamed up with no other than Tina Memic, fondly called Date Queen by the industry. With more than 13 years’ experience in the industry. Tina Memic, Managing Director of The Brand Consult and Owner of Dream Catcher UAE, is set to propel Musa & Palm into the forefront of the gourmet scene in the Middle East and Internationally.

“I am excited and proud, to have the honor to support Musa & Palm on this journey. The brand is amazingly creative and innovative, representing the culture and history of Saudi Arabia and the Arab world like no other!”

Musa & Palm creates artisanal date products, and contemporary gifts and retells the story of dates and their venerable history, offering an elegant café and boutique experience in the heart of Saudi Arabia.

The Brand Consult is a boutique consultancy located in the heart of Dubai.

A unique concept, set up to not only help organizations to tackle the everchanging socio-economic challenges, but to change the way business is conducted in the Middle East.

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